Charisma, curiosity and colour are three words synonymous with Sir Paul Smith, who has been translating his playful style into designs for The Rug Company for over two decades.
This new collection of seven rugs offers a fresh perspective on kaleidoscopic colour, form and motif while encapsulating the evolution of a historic creative partnership.
Inspired by the Great Exhibition, which showcased the marvels of the time and the finest British craftsmanship, The Rug Company’s in-house Creative team harnessed the power of cutting-edge AI technology to bring this collection to light.
"To me, there’s no better way of introducing a bit of bright, happy energy into a room than a good rug. We’ve been lucky enough to work with The Rug Company for many years now and they completely understand what we do; the quality is astounding and the colours they produce are so vivid."Sir Paul Smith
With a passion for photography, Sir Paul Smith attributes his keen eye to the perspective gained through camera viewfinders. Discover how the new collection was perceived as Sir Paul Smith unveiled The Rug Company’s new showroom.
