Rugs have long been considered art for the floor, adorning the fifth wall and completing a space. The Future Forms collection embodies this approach, combining aspects from iconic 20th-century American and European-centric art movements to create five designs that are artfully inspired.
When designing this collection, The Rug Company’s studio undertook a breadth of modernist design movements, discovering motifs and colours that surpass trends and engage with contemporary spaces. The result is a collection of rugs that explore kinetic form and restrained elegance, ultimately defining their own artistic movement.
Based in London and New York, The Rug Company’s Studio is built on collaboration. From generating creative concepts to working harmoniously with designers, this expert team continue to pave the way with their designs.
"Our studios had a lot of fun creating the Future Forms collection. Our main goal was imbuing a sense of sophisticated playfulness through unique colour combinations and exaggerated shapes. The earthy tones of Boulder – sage, olive, and soft clay – has been my favourite colour palette lately."Abby Olson, US Studio Director
"The starting point for this collection was the mid-century design movement, but as our research developed, we were quickly drawn to broader artistic references outside of this timeframe. To incorporate these eclectic concepts into a collection, we trialled different motifs and colours in paint, paper and other design tools, meaning we were able to put our stamp on these iconic movements and create five contemporary rugs."Ying Ying Birabi, Head of Product Design & Collaborations (UK & Europe)
Abstract markings, artistic movements and experimental motifs are just some of the sources of inspiration for these exceptional rugs, all of which breathe life into any interior scheme.
The Rug Company has achieved the Butterfly Mark – a certification awarded by Positive Luxury to brands that have met the highest level of ESG+ performance. As a promise of our commitment to social and environmental responsibility, all of the Future Forms rugs will bear the Butterfly Mark.
