The Rug Company Doma rug, Forest colourway, styled at the base of a dramatic staircase landing

Ground Rules

Some rules are meant to be walked on. Ground Rules lays the foundation for artful living with bordered rugs inspired by architectural details. Shot at Milan’s Villa Borsani, Margo's restrained simplicity, Portico's crisp, gradient lines, and Arc's flowing curves fit right in.

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"We kept coming back to the border as one of the simplest and most effective tools in an interior: architectural in the way it frames a room, creates structure, and gives furniture and objects something to live within." — Will Cooper, Creative Director

Discover the Collection

  • The Rug Company Arc rug, Amber colourway, styled in a wood-paneled library with built-in bookshelves

    Arc Amber

  • Arc rug in Spruce, styled vignette with a vintage reel-to-reel player

    Arc Spruce

  • The Rug Company Doma rug, Forest colourway, styled at the base of a dramatic staircase landing

    Doma Forest

  • The Rug Company Cameo rug, Lake colourway, styled in a home office with a modern desk

    Cameo Lake

  • Arc rug in Amber, corner detail on a patterned marble floor

    Arc Amber

  • Margo rug in Peony, styled vignette with a reclining lounge chair in a sunlit room

    Margo Peony

  • The Rug Company Portico rug, Birch colourway, styled in a wood-paneled living room with a cream sofa

    Portico Birch

  • Margo rug in Lake, styled vignette with a patterned armchair and round stone table

    Margo Lake

  • Arc rug in Spruce, styled vignette with an upholstered armchair in a sunlit room

    Arc Spruce

The Rug Company Portico rug, Noir colourway, styled on a staircase landing with a glass-block window

Sartorial Styling

Bordered rugs add structure to any room. Architectural lines and sharp tailoring direct the eye with confidence. Ensure your room has the right fit with customised sizing online. Play with proportion and select the right fit room by room.

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