Published: 10 Jan 2025
The Alpine Collection - Q&A
The Rug Company’s in-house studio is a proven innovator of rug design. Experimenting with new, sustainable materials, the studio works closely with artisanal weavers in Nepal to transform the finest textiles into rugs that will last a lifetime. The Rug Company’s Head of Product Design & Collaborations, Ying-Ying Birabi, discusses the inspiration behind this collection, experimenting with new materials and what type of interiors these designs are tailored for.
What encouraged the creation of this collection?
"In 2018, we launched our first design-led deep pile Merino collection, introducing distinct design elements that quickly became a source of inspiration for creative interior applications. Building on the success of that debut, we set out to refine and elevate the collection by emphasising more organic, flowing lines and abstract geometric shapes.
This time, we explored new materials, varying pile heights, and carving techniques, aiming to bring fresh energy and dimension to the collection."
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Summit
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Aspen Round
What are the inspirations behind this collection?
"This collection draws inspiration from the organic lines and irregular patterns that surround the mountainous regions of the world. We wanted to emphasise these natural elements through a range of innovative techniques, from delicately carved rugs to bolder contrasts of tone and material. We were captivated by the contrast between plush, high-pile textures and raw, streamlined materials — a combination we felt would bring a unique depth to our work."
How did you choose which materials to use?
"Driven by a vision to create textural designs with dimensional depth and contrast, we embarked on an exploration of jute and nettle. While these fibres have long held a place in rug-making traditions, pairing them with deep pile Merino felt refreshing. Jute’s appeal lay in its sandy hues and uniform, flat yarn, which allowed us to create clean, defined lines. Nettle, on the other hand, brought cooler undertones, with its natural variations in yarn width and colour lending an added layer of texture. Together, these materials offer a refined yet grounded aesthetic."
What qualities do these designs bring to a space?
First and foremost, their plush texture creates a warm and inviting atmosphere, making any room feel cosier and more comfortable. The softness underfoot provides a luxurious feel, perfect for spaces where you want to relax or unwind. Aesthetically, the deep pile adds
depth and dimension, complementing various interior styles from modern to rustic. The organic lines and abstract geometric shapes featured throughout the collection bring an artistic touch, enhancing the overall scheme of any space.
What kind of spaces do you envision these rugs belonging in?
Deep pile Merino rugs are the epitome of versatility, blending alpine luxury with modern urban elegance. Their lush, inviting texture conjures images of cosy chalet retreats, yet they feel equally at home in contemporary city spaces. These rugs add a layer of warmth and sophistication that transcends style boundaries.
Ying-Ying Birabi, Head of Product Design & Collaborations
Ying-Ying Birabi, Head of Product Design & Collaborations
Behind The Scenes
Nestled within the rolling hills of the Cotswolds lies this remarkable barn conversion. Designed by Maddux Creative, this project celebrates raw materials and incorporates natural light to create an immersive restful retreat in the heart of the countryside.
