Designer Spotlight: Elena Frampton

Balance is at the centre of Elena Frampton's design ethos. Her innate ability to shape space goes back to a childhood of balancing two worlds, between her maternal Mexican family in Los Angeles and the Midwestern farm of her father's side. Following two decades of work at prestigious NY-based design firms, Elena Frampton founded her interior design studio and art advisory firm, Frampton Co, in 2015.

With features in Architectural Digest, Interior Design, LUXE Interiors + Design, and Galerie, Frampton's keen eye for surprising combinations and unexpected applications makes her an unparalleled talent uniquely positioned in both the art and design worlds.

A design approach focused on pragmatism, and expressive personality translates into Frampton's bespoke design with The Rug Company, Undercover. Inspired to bring an element of the three-dimensional to a typically two-dimensional object, Elena Frampton designed Undercover using a trompe l'oeil effect. The design marries optical illusion with traditional ornamentation, as a floral-patterned rug appears to peel back from the floor at opposing corners, offering both a decorative and architectural statement within the interior space. Undercover is entirely customisable to suit the scheme of any interior.

Anemone by Sarabande, Climbing Leopard by Dinae von Furstenberg, Framis by Mary Katrantzou, Oskar by The Rug Company, Sunray Gold by Mary Katrantzou,and Marble by Rodarte at the Frampton Co Gallery.

Rugs cascade down the wall and onto the floor, putting the artistry and creative vision of the designs in full view. The selection of rugs, curated by Elena Frampton, includes innovative perspectives across various industries, with additional designs by Diane von Furstenberg, Rodarte, Mary Katrantzou, Paul Smith, Sarabande, and The Rug Company.