Supertextures
Supertextures by The Rug Company
With references to ancient labyrinths, rugged landscapes and the subtle interplay of shadows, each rug in this collection tells a story of the natural world and how we engage with the beauty of its transience.
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Timeless and enduring, natural materials transcend trends. As the demand for sustainable and authentic design continues to rise, incorporating these elements into interior spaces has become essential. Whether you're drawn to the plush comfort of a high-pile rug, the sleek practicality of a low-pile rug, or the tactile richness of a textured rug, discover how our studio translated the beauty of natural materials into a collection of nine rugs.
Flatweave Rugs
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Folk Ivory
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Shift
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Wilder
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Fossil Ash
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Folk Slate
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Narrows
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Fossil Tan
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Timber
"While experimenting with these undyed yarns and weaving techniques, we were captivated by the Japanese philosophy of wabi-sabi - the beauty of transient and imperfect things. This ethos shaped our design approach, inspiring us to embrace the rhythmic patterns and irregular handwoven motifs within these rugs."
Abby Olson, US Design Director
Craftsmanship
In a new creative path for The Rug Company, this collection is crafted entirely in undyed wool from New Zealand and woven in a combination of flatweave and cut-pile techniques.
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Sustainability & Craftsmanship
A sustainable approach is fundamental to The Rug Company and we continue to re-evaluate the way we work to maintain the longevity of our rugs while striving to minimise the effect that our company has on the planet. The Rug Company is proud to announce that after meticulous assessment, it has achieved The Butterfly Mark, an international trust mark awarded to brands that have the highest standard of ESG+ performance.
